Understanding the Buyer

As the seller, you can control three factors that will affect the sale of your home: your home’s condition, your asking price, and your marketing strategy. Beyond that, there will be other factors that influence a buyer, and you need to understand these consumer trends. The more your home matches these qualifications, the more competitive it will be in the marketplace. Carolina Garcia Real Estate Group will advise you on how to best position and market your home to overcome any perceived downsides.

– Location
Unfortunately, the most influential factor in determining your home’s appeal to buyers is something you can’t control: location. According to the National Association of REALTORS, neighborhood quality is the No. 1 reason buyers choose certain homes. The second most influential factor is commute times to work and school.

– Size
While some buyers want to simplify their lives and downsize to a smaller home, home sizes in general have continued to increase over the decades, nearly doubling in size since the 1950s. Smaller homes typically appeal to first-time home buyers and “empty nesters.”

– Amenities
Preferences in floor plans and amenities go in and out of fashion, and we can inform you of the “hot ticket” items that are selling homes in your market. If your home lacks certain features, you might be tempted to renovate to increase its appeal, but be forewarned: Don’t invest in any major renovations without talking to your realtor first! Using market conditions and activity in your neighborhood as a gauge, we will help you determine whether the investment is likely to help or hinder your profit margin and time on the market.